Sit down and ask yourself – “What is it that you are uniquely qualified to do?”
We can all do stuff and generalism is mediocre – dig deep.
What has happened in your life both personally and professionally that would set you up to be successful?
An example – if you have bought and sold media for your whole career then chances are you are across the whole ecosystem – then your unique ability is to consult on Media as your knowledge is priceless.
It may be personal – maybe you have a condition that causes you to do things in certain ways – or even something like skin sensitivity – maybe then you will create products for people with similar conditions?
You get the idea.
We don’t need more of the same, we need more of the different.
Be different! Make your difference work in your favour.
BL
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