The problem in most companies or teams is the focus on winning.
That is an output. The goal should actually be focusing on the process.
If you can work to the best and/or a flawless process or way of running your business chances are you will win.
If you are focusing on winning then what happens when the field or task changes? You see we all focus on the win. Win the pitch, win the new client.
Some Agencies don’t even care about their customers anymore but rather designing campaigns with winning an award in mind.
Focus on getting everyone on the same side or on actually doing what the business does.
This way you have won.
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