We all have lots of things to do – but we need to remember which of these are important and which is in the “just needs to be done” pile.
I am not suggesting that you strive for mediocracy, actually quite the opposite – I am suggesting that you look at everything that needs to be done and identify the things that need to be done better than anything else.
Lets say you have an important pitch with a new client that is going to net you a lot of business.
Do you take the time you have in your day and equally divide it across everything that needs to be done or do you get the non important things done and out the way with maybe a 5 out of 10 and use the time to get the presentation nailed?
Do the mundane with min effort and go for 15 out of 10 for the stuff that really counts.
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