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For yourself!

No I haven’t become narcissistic! You have built up your brand and your reputation. That is great but absolutely useless if no one knows about it.

You need to get yourself out there. Update your digital properties (we can help you with that – have a look at the brand refresh I have just done on my company – www.beyondintent.com.au). Online is now more important than ever!

Live your brand – been there, done that, get the t-shirt! I have a client who always wears his company t-shirt.

But most importantly be ready to back up your brand and yourself – if you claim to be the “X” then you best damned be able to back that up – people will call you out all the time – so don’t chose a persona or brand identifier that you can’t be and even worse , aren’t the expert in.

BL

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