You don’t need to be blind to be blind.
The problem for most of us is that we do and see everything from our point of view or from our stand point.
In order to be successful we need to be able to see what our clients see. We need to be able to see what they need and we need to be able to look from their perspective.
I often say to my clients, don’t design what you want, design what your clients want.
This is the principle for success. It is not about you but rather what your clients are looking for.
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