It is really easy for us to dislike what we don’t have.
An example; If you can’t get a taste of the new flavour of Coke – it is easy to say – it probably tastes bad anyway or I don’t need the extra calories …
This is actually a verbalisation of envy!
It is a human trait and almost a defense mechanism.
We need to either try harder to get what we can’t (and then the satisfaction of winning) or understand when we don’t succeed and then instead of despising the outcome, plan what you would do next time to get the deal or product etc.
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