You need to have a sacred duty or mission for what you are doing.
If you have a core belief that you built your business around and spend every day ensuring that mission is not only achieved but grows and gets bigger and better.
The Story of Starbuck’s CEO, Howard Schultz’s Dad (here is a quick overview – https://edition.cnn.com/videos/business/2019/01/30/howard-schultz-starbucks-success.cnn) is an example of this.
His sole purpose of preserving the integrity and well being of the Starbucks’s staff ensured he beat the odds and turned what was the Starbucks tailspin, nose-dive into the success it is today.
Stay true to your mission, do not waiver and do not get pressured – this is the second core characteristic of successful people.
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