Burn or cross the bridges

Sharing is caring!

“One of the hardest lessons to learn in life is to decide which bridges to cross or which to burn”.

– Oprah Winfrey

Today’s post is not about relationships – this is about decisions and offerings. (I never advocate burning relationships – you never know what the future holds – there are ways to sever ties with people but we can chat about that another time).

A common problem is that we have too many products or offerings in our business and this causes us to lose focus and sometimes even profitability.

A great example is the tech space. When you have too many products in your mix, chances are that there will be people that want them – but what would happen if you cut back the range to only a couple of items. Some people would miss the now discontinued ones but the number that leave because of this should be minimum if your product and brand is good.

I run Virtual Malls and Auction Sites – the temptation for me is to load as many products as I can and then see if I get some sales. Guess what – I would probably confuse people with too much choice and in the end they don’t buy and go to the mainstay that they previously bought.

This is the point!

Create a great product or service and then market it until it really can’t be used anymore. Then launch its replacement and start again.

Rinse and repeat.


If you want to receive the Daily Deliaf, Subscribe here: http://bit.ly/DailyDeliaf. If you know others that may benefit from the Daily Deliaf please share.

Image: Twenty 20

Leave a Comment