How to gain an edge part 2 of 5

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Master your marketing!

In order to put into practise what we discussed yesterday – you need to be able to sell it or market it!

Everything in life is marketing – you don’t have to be the best, have the best, or offer the best – you have to make sure that you have a strong marketer on your side.

If your product is in the right place, at the right, time in front of the right customer, you will be seen.

This is what I do for my customers!

If you build a great marketing campaign you do not need to have the best product or service.

Please note, that this is not an excuse to put rubbish out into the market – you still have to provide quality – but it doesn’t have to be over engineered or built to the most over- detailed specifications.

It just has to be known, shared and talked about!

If you think you should be doing better or that you have a product or service that is better than the market leader – look at your marketing – if it is not the same as theirs speak to me.

So many people spend time building their product or fine tuning their craft and service instead of becoming an expert marketer or finding one to help.

Make your money and then fine tune rather than spend your money fine tuning and have no business because you have run out of cash.

BL

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