Referrals is still the biggest and best way of getting business.
It’s how I do and have always done my business.
We spend so much time on bought media (which is not a bad thing if done correctly – ask me how).
But not leveraging your network or positive customers is a sin.
When was the last time you really used your network?
When did you last reach out to customers and ask for a positive review?
The important lesson today is bad referrals (or complaints) spread faster and further than good ones. This really hits home the importance of positive referrals.
The big kicker:
Focus on the simple and basic elements.
If you are a cleaning company, clean! You can have the best brand, catchy logo and pay-off line but if you don’t clean and clean well, you won’t be in business too long.
Over delivery is great – but once you set this level of expectation – it is really hard to stay at that level.
Think about it – if you looking to get a cleaning service would you get a referral? Or, would you just hire someone off an advert?
So get the network working for you and start to grow some potential to take you into the start of next year!
BL
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