Doing more than you need to is the new norm.
Doing what you have to is no longer enough – we have to go beyond just the “its done!”
To be memorable we have to do more.
Think about receiving gifts – if someone gives you a gift wrapped up in some brown paper or they put it in a box with straw and a hand made card with little sprinkles etc which one will you remember more?
Smile more, greet and thank more than is necessary – acknowledge receipt of an email and reply with more than one line!
You get the picture.
Enough is not enough when you can do more.
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